Bill Baum: I will be writing most of the stuff here. Everything that goes here happens using a process that I’ve defined for this blog. I love making stuff and none of that happens out of the process. There is utmost love and care that goes from testing out tools to reviewing certain brands. We go out of our way to bake awesome content for you.
Though all of this wouldn’t have been possible without a team and so I’m lucky to have a team of four people that help me with images, product research and also tools and elements I may require during a process.
I and my team look for what we think is best for most Newbies and Pros. We don’t look for the most feature-packed Tool, or the finest stuff in the market. We pick the things that will fit best into the lives of everyday people who are shopping for it—and that’s what takes work.
The choices we’ve made here with our team took weeks or months of research and years of experience with a wide variety of gear. In addition to my own expertise and experience, we interview and I myself talk to many of my friends working at leading brands to bring data from the best editorial sources around.
We also employ the help of engineers, product testers, woodworkers, and other subject-matter experts. And we pore over customer reviews to find out what matters to regular people. Most gear we choose here isn’t top-of-the-line models that are overpriced and loaded with junk features; we aim to recommend items that are of high enough quality to warrant the price, but not items that cost more for extra features you’ll rarely use.
These are the same tools we’d recommend to our friends and family, and these are the same things we’d choose for ourselves.
As a crux, we begin with a subject in mind and then utilize all the resources we have to do in-depth research about it. Later if its a product review, we order it from our own money or ask a friend to give us a chance to review it. We click photos and put that machine to test. That’s the only way to find it’s bending point. Only after we’re satisfied with the details is when we stop. Then I personally make sure what I am suppose to share with my audience. In goes the content followed by feedback from our fellow readers!